While mobile gaming might not be everyone’s cup of tea, it’s hard to ignore the amount of revenue being created in this area. The prilific spread of the smartphone is a major factor, considering it's essentially a pocket-sized computer with better technology than it took to send man to the moon.
By now everyone will have heard of the phenomenon that is Angry Birds from development studio Rovio. After becoming the #1 paid app in almost every country, it has spurred on the already burgeoning industry. The fact that this kind of success is not unheard of nowadays is proof enough that mobile gaming is on the rise. Even EA Games, the biggest games developer in the world, thinks that the future is in the iPad.
Cowboys & Aliens, the latest blockbuster movie based on a graphic novel, starring Daniel Craig and Harrison Ford and directed by Iron Man series director John Favreau has not only created their media campaign around social media but also included an online game, and numerous Facebook and iphone apps to tie in with the franchise.
Whether their gamble will pay off still remains to be seen. But frankly, with the way things are, it seems like a safe bet.
