Research In Motion may be in the news for all the wrong reasons. It's share price is plummeting and it's leadership is in disarray but locally they've managed to establish a solid and loyal following by offering cheap unlimited access to the internet, which means inexpensive always on communication. Blackberry have also recently considered opening BBM up to other platforms.
R59 a month for unlimited online access has garnered over one million users in SA and made Blackberry the coolest brand in the country according to the Sunday Times Generation Next 2011 Survey.
It remains to be seen whether decreasing data prices, cheaper entry level smartphones and more cost efficient ways to communicate erode that lead, but for now Blackberry enjoys a comfortable lead. Other concerns are the fact that RICA may want to ban BBM as it can't monitor the communication the way it can SMS, email and phone calls.
For now, Blackberry users looking to find frineds via Facebook should check out a new app called SearchBBM, and should also be on the lookout for a new Facebook 2.0 update which will further integrate the social network with BBM features.
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