VMA Goes Viral

The 2011 MTV Video Music Awards have generated 5.5 million social media mentions since the awards on Sunday. MTV wanted more engagement via social networking and their wish was granted, with most of the interaction being on the Twitter mobile site. This is illustrated better with this cool informational graphic.

The awards show broke records; Beyonce’s pregnancy reveal alone resulted in nearly 9 000 tweets per second! That’s not even including the tweets about Lady Gaga dressed as a male. This year MTV made it really easy to get the viewers’ opinions out onto the web. As they could either watch the show live on TV, watch  backstage antics and red carpet videos online, or even tweet from their phones. MTV also used Twitter Tracker to show users who was the most popular on Twitter during the awards and ranked the popularity. The Hot Seat feature (which is no longer working) would show where the celebrities were tweeting from in the Nokia Theatre. MTV also flooded their Twitter profile with videos and images throughout. Their website had a running feed of all that was happening.

To put it bluntly, MTV rocked at social networking!