Andriod - Zero to Hero in Two Years

Unlike the iPhone which enjoyed almost frenzied sales when it launched, when Google launched its Android operating system for mobile phones and tablets in 2008, it barely made a ripple in the global mobile market's pond. But just over two years later and the Android has made huge ground, and is now on an almost even footing with its two biggest rivals, Apple IOS and Blackberry.

While Android has undoubtedly made ground on its competitors because Google has allowed phone manufacturers to use it for free, there are other factors that have accounted for its success. According to wheresthesausage.com, Android also has a powerful brand property in its little green robot, which has become a symbol synonymous with the operating system. Google are well aware of this, and have worked to recreate the 2-D image in various 3-D formats, and this has in turn led partners like Sony to embrace the logo raising the brand equity.

The strength of this recognisable brand property has played a massive roll in driving Android sales over the past two years, allowing the brand to become a major mobile player. So we're sure you'll be seeing a lot more of the little green robot over the next few years.