Nothing like a bit of exercise to build up a healthy appetite, although the citizen's of Stockholm may discover that what they're burning off in calories doesn't quite match what they're putting back in with this promotion.
The Swedish Ronald has begun a promotion which allows locals to play a game of Pong against a digital opponent, with the prize of a free item off the McDonalds menu if they can last 30 seconds or more. The mobile interaction is built in such a way that the user doesn't need to download anything. They simply log onto a website, their location based software confirms they're in the area and if they win a digital coupon is sent to their phone.
The promotion is called Pick n Play. We imagine that one local franchise would disapprove of such a campaign were it run domestically. Unfortunately Pong With Ron doesn't roll off the tongue quite so smoothly.
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